Less unicorns, more mountain goats

One day, my daughter asked me what I did for a living.

In an attempt to explain myself to her, she stopped me in mid-sentence to exclaim, “Pops, I’ve talked to all my friend’s Dads, and none of them are like you! Are you some kind of unicorn?”

“No,” I told her. “I don’t think that I’m a unicorn. Those are very special.”

“Then tell me what you do in one sentence,” she demanded.

“Ok,” I said. “I dream up solutions to problems, then turn those solutions into ways people can find information.”

“What kind of problems?” She asked, still not sure about what I did.

“I fix people’s broken or buggy websites, get their ideas unstuck, and find them better ways to build software.”

“So you’re not a unicorn at all. You’re a mountain goat!” She declared.

“A mountain goat?”

“Yes. Like the one’s that take out the monsters the lurk under bridges,” she said.

Out of the mouth of babes!

“How do you figure that I’m a mountain goat?”

“Easy. Unicorns are pretty and only care about themselves. They don’t help anyone.”

“You help people. Just like the Billy Goat’s Gruff helped get rid of the troll from under the bridge.”

“Unicorns wouldn’t ever get their white coat dirty with doing stuff like that,” she stated.

“Unicorns would have left the problem for someone else. Mountain goats stay and solve the problems,” she finished.

“I’m glad you’re not a unicorn, Pops.”

Who could argue with the logic of my 12-year-old princess?

Especially one with far more experience with what unicorns would and would not do.

Fortunately, that was the day I discovered something about my place in the digital revolution.

A place that my 12-year-old little girl could see plain as day.

I was definitely was not a unicorn.

The more I thought about it, the more I saw it.

I would never be a unicorn.

I was indeed a mountain goat!

For the longest time, I wanted to be a unicorn.

To be one of those unicorns out there in the technology sun, grazing on the better roughage of higher salaries and awesome projects.

To be employee number five in a company that had venture capital money delivered to them by an eighteen-wheeler.

I was certainly skilled, with enough experience to equal three unicorns.

So why had I been so easily overlooked?

Why did I feel that I didn’t fit into the image that most startups wanted in their unicorns?

It was because I was not a unicorn.

I was one of those odd and rugged technologists that did not fit in any box.

I was a mountain goat.

Are you one of those that have had the same sobering revelation?

Have you discovered that explaining what you do to other people has become a pointless endeavor?

You see, nobody understands what you do because to understand means being a mountain goat too.

It is hard to find us.

Why is it hard?

Because mountain goats live and work in strange places.

These are places you would never find a unicorn.

And many of us are trying to be unicorns.

Goats in unicorn clothing.

You see, unicorns are specialists in one thing that makes them the best of the best.

Their specialization elevates them into programming rock stars or code ninjas.

In that one thing, they are at the top of the mountain.

But just that one mountain.

And just that one thing.

Mountain goats, on the other hand, live on the sides of those mountains.

They are not specialists, they are generalists.

To specialize in one thing is to be board.

Mountain goats have an aptitude for technical knowledge just like unicorns.

Some might say even a great attitude than most.

But unlike unicorns, they not only can move from mountain to mountain without losing their footing but need to.

Mountain goats often go from programming an eCommerce website, to designing a WordPress theme, to experimenting with a radio-frequency identification door lock, to setting up my neighbor’s wireless Internet, and then to learning how to produce my own podcast.

Sometimes, if there is enough of a muse going, that can happen all in one night.

It is an extreme capability they possess.

To create concepts on-the-fly, tear them apart, know how they work, run experiments, discover what makes them useful, and then move on to something else is a skill no unicorn has.

Are the rockstars and ninjas?

Not in the traditional sense.

They don’t stick with one thing long enough to become the best of the best in that topic.

Furthermore, they combine a love for geek culture, turn caffeine into all sorts of creative things, and always have time to fill their atomic dustbin with useless trivia.

Why so flighty?

Because they are always in what-if mode.

They see the future, and then try to build what is missing.

Each topic, each mountain is another “what-if possibility” that drives them on to find some patch of grass to satisfy their curiosity.

Once they find it, it becomes a chapter in their atomic dustbin to be used when needed at some later date.

Then it is off to the next mountain, and the next patch of grass, and the next tiny discovery.

To a mountain goat, it is the journey that is more important, not the summit.

Unfortunately, they are not polished like the unicorn.

Unicorns adore the summit, where they are kings and queens of that mountain.

Their single horn is always shining, pointing out their awesomeness for all to see.

Meanwhile, the mountain goat’s horns are not for show, but for battle.

They curve back behind their ears to protect their head, and they coarse fur is matted and unkempt, but tough enough to take a beating and keep on going.

Many are drawn to the unicorn, not the mountain goat.

They want to the fineness of the specialist, the one who has all the answers.

The one creature that has forgotten more than other people know about their topics.

They work twice as fast and build twice as much.

While the mountain goat’s endless supply of what-if ideas is too intense for most.

They get their methods labeled everything from hyperactive to a side-effect of attention deficit disorder.

They are downright terrifying to the ordinary folk in their villages.

Not pretty and perfect like the unicorn, the mountain goat is the hidden talent lurking just over the edge of the summit.

Always the outcast, never the star.

That is until someone notices what the mountain goat brings to the fight.

Their mega-combination of non-standard skills forms what some might call “the missing link” with regards to dreaming up solutions to complex asymmetrical problems.

They become the only ones who can explain to clients what the unicorn just said in their own language.

And then explain to the unicorns what the client meant in a language only they can understand.

They can transform what unicorns build into a project narrative that can tell the whole story to all involved.

They are akin to being a “vision whisperer” on a good day and a “Celtic druid” on a chaotic one.

However, many free-range mountain goats do not land those jobs that unicorns often hold.

Employers only want a stable of unicorns.

They don’t have time for mountain goats.

The result is a roaming flock of mountain goats wandering from startup to startup.

Many turn up as freelancers who do not fit neatly into corporate settings.

These goon squad survivors may all seem a bit scatterbrained or unfocused, but every one of their engagements, every one of their experiences, and every one of their wide-eyed, enthusiastic dive into curiosity has helped them become something far better than a unicorn.

They have become a rugged individual what can overcome, adapt, and improvise circles around a unicorn.

They don’t run off when the going gets tough.

They gather the flock, put their heads down, and get creative.

Why are they the tough ones?

Because they know what it’s like to get kicked in the teeth.

They know what it’s like to have been overlooked in favor of selecting a unicorn over them.

Too many have had numerous Facebook-ish and Google-ish company’s “wish them well” in their job search, but pass because they only had a moderate level of skill in most of the “full stack” technologies requested.

But the joke is on the unicorn hiring folks that are too smug to look over the edge and see the mountain goat standing on the side of the cliff.

They don’t have expert knowledge of their top technologies or even expert knowledge of one technology being requested.

But they have enough knowledge about enough technologies to know what works with what, and how it all fits together.

When the problems mount, and the company loses 25-percent of their market share due to a hack, or glitch, or crash, it is the mountain goat that sticks around to pick up the pieces, not the unicorn.

These are the technologist that are the duct-tape and bailing wire that come through when the going gets tough.

Since a unicorn cannot handle the criticism of producing bad code, they are the ones to bolt at first sign of trouble.

While the mountain goat holds many of the best technology companies together during the good times and bad.

The next time you thinking about what you do, but don’t know how to say it, just remember Billy Goat’s Gruff.

Tell them that you’re a goat who likes mountains.

Be proud of your hard slog that has given you the skills to survive the dark times.

Unicorns only come out in the morning sunlight.

While it is the mountain goat that comes out every day it is asked to show up and walk the cliff’s edge.

Don’t believe the hype that every company wants only unicorns.

More and more companies are starting to realize that unicorns do not make a company strong.

And only the immature startups are looking for a stable of unicorn rock star ninjas.

So be a mountain goat, and stay true to your tenacity and curiosity.

Keep searching and discovering new things every day.

Remember what my daughter said about mountain goats and how they take care of trolls under bridges.

One day a company is going to need someone to kill a troll.

While the unicorns have all left them to solve the problem, they will come to you.

Be a mountain goat, solve the problem, and finally receive your reward.

Buckets of Strategy
We think about six impossible things
before breakfast.
Do not miss the next six!
Let's Strategize
Give it a try, you can unsubscribe anytime.

Posted by Kyle Bondo

@Trenchbucket -- Creative strategy dragon, off-road racing podcaster, WordPress & PHP developer, outdoor race promoter, and US Navy Veteran. Current products: Reckoneer, Merchants of Dirt Podcast, and Wolf Bouncer All-Mountain Series.

Buckets of Strategy
We think about six
impossible things
before breakfast.
Do not miss the
next six!
Let's Strategize
Give it a try, you can unsubscribe anytime.
Buckets of Strategy
We think about six impossible things
before breakfast.
Do not miss the next six!
Let's Strategize
Give it a try, you can unsubscribe anytime.